Samsung 108 cm (43 inch) Ultra HD (4K) LED Smart TV, 9 Series 43AU9070

Fully enjoy the thing you love at home

Lifelike color, born in a pure state with fine crystal

Dynamic Crystal Color

Immerse yourself in the picture with one billion shades of color. Dynamic Crystal Color delivers lifelike variations so you can see every subtlety.

Feel lifelike shade of color as intended in powerful 4K

Crystal Processor 4K

Powerful 4K upscaling ensures you get up to 4K resolution for the content you love. You'll also experience more lifelike color expressions due to its sophisticated color mapping technology.

See dark and light in every scene

HDR

High Dynamic Range increases the range of light levels on your TV so you can enjoy an enormous spectrum of colors and all the visual details, in even the darkest scenes.

Boost your motion clarity for game content you love

Motion Xcelerator Turbo

Now boost your motion clarity for game content you love. With Samsung unique dynamic refresh technology, Motion Xcelerator Turbo provides differentiated motion performance with 60Hz models to support VRR game and 120Hz contents.

Game changing scenes in their entirety

Super Ultrawide GameView and Game Bar

21:9 and 32:9 screen ratios give you the extra viewing area you need to maximize the gaming experience and to win. Optimize your gameplay with Game Bar, an on-screen menu that lets you make real-time adjustments to screen ratio, input lag check, FPS, HDR, wireless headset settings and more.

Instantly reacts to your commands

Auto Low Latency Mode

Get into the game faster with Auto Low Latency Mode (ALLM), which optimizes your screen so you have more controls with barely noticeable input lag. Experience smooth gaming in its most impressive form without motion blur and judder.

Virtual sound that tracks the action

Object Tracking Sound Lite (OTS Lite)

A 3D surround sound with our virtual top channel audio will allow you to be fully immersed in the audio experience.

TV and soundbar orchestrated in perfect harmony

Q-Symphony

Surround yourself with sound from TV and soundbar orchestrated in harmony. Q Symphony uniquely allows TV and soundbar speakers to operate simultaneously for better surround effect without muting TV speakers.

Sleek and slim, more than ever

AirSlim

Crystal UHD features an ultra thin profile, allowing your TV to blend effortlessly with your interior for a minimalist look that stands out ever so elegantly.

A flush fit to the wall

Slim Fit Wall Mount

Achieve the minimalist interior design look that you've always wanted. With the easy-to-install Slim Fit Wall Mount, your TV fits snug to the wall to help it blend naturally into your space.

Eliminate clutter

Clean Cable Solution

Keep your cables tidy and conceal them, reducing clutter and keeping a seamless look for your TV.

See it all on one screen

Multi View

Watch what's on your TV and your mobile on the same screen at the same time. Whether it's live stats for sports or cheat videos for games, simply connect your phone and multi screen like never before.

Simply tap to connect

Tap View

Mirroring movies or music from your mobile to TV is as simple as a tap.When you tap your TV with your mobile, the TV senses the tap and mirrors automatically. So it's quick and easy to switch to the TV and continue enjoying your favorite content.

Choose whatever voice assistant you are used to

Multiple Voice Assistants

Choose your favorite voice assistant; Bixby, Amazon Alexa or Google Assistant. For the first time, all are built into your Samsung TV to provide the optimal entertainment experience and advanced control in your connected home.

Work and learn from home

PC Mode

Enjoy every possibility of what you can do. Easily access your PC, Laptop, and mobile seamlessly on your TV.

Free TV, no strings attached

Samsung TV Plus

Enjoy free live streaming TV content with our virtual channels, Samsung TV Plus. Choose from a variety of channels offering content for all interests that are currently in trend. No need to ask your friend which content is hot these days. Just tune in to Samsung TV Plus and find out.

Spend time watching, not searching

Content Guide

Meet the content forward browsing experience that speeds up finding what to watch across live TV and OTT. Now it's easy to find your favorite movies and TV shows all in one place.